Six departments including the Ministry of Culture and Tourism recently jointly issued the "Opinions on Promoting Cultural Industry Empowering Rural Revitalization" (hereinafter referred to as "Opinions"). The "Opinions" strengthen overall planning and development and resource protection and utilization from five aspects, and strengthen the land use guarantee for key facilities and projects related to cultural industry empowerment and rural revitalization. This includes emphasizing the rational use of land on the basis of effective protection, strengthening the protection of land used for cultural industries and tourism, classifying and managing land used for cultural industries and tourism in accordance with the law, exploring new ways of using land for the integrated development of primary, secondary and tertiary industries in rural areas, and promoting scientific and rational use. collective construction land.

The "Opinions" identified eight fields of creative design, performance industry, music industry, art industry, handicrafts, digital culture, other cultural industries and cultural and tourism integration as key areas to empower rural revitalization. Among them, in the aspect of handicraft empowerment, the implementation of the Chinese traditional crafts revitalization plan will promote the widespread application of traditional crafts in modern life. Encourage intangible cultural heritage inheritors, designers, artists, etc. to participate in the creation and production of rural handicrafts, strengthen the protection and inheritance of excellent traditional handicrafts of all ethnic groups, promote rational utilization, drive farmers to carry out handicraft creation and production based on actual conditions, and promote traditional crafts such as spinning, dyeing, weaving and embroidery Realize creative transformation and innovative development. In terms of cultural and tourism integration and empowerment, promote the integration of intangible cultural heritage into all aspects of rural tourism, support the use of intangible cultural heritage workshops, heritage experience centers and other places to cultivate a number of rural intangible cultural heritage tourism experience bases.