On the 26th, it was learned that six departments including the Ministry of Industry and Information Technology jointly issued the "Implementation Plan for Enhancing the Matching of Supply and Demand of Consumer Goods and Further Promoting Consumption", proposing that by 2027, the supply structure of consumer goods will be significantly optimized, with three trillion-yuan consumption fields and ten hundred-billion-yuan consumption hotspots formed, and a batch of high-quality consumer goods rich in cultural connotations and renowned worldwide will be created.

The plan focuses on leading industrial upgrading with consumption upgrading, better meeting diverse demands through high-quality supply, and achieving a higher-level dynamic balance between supply and demand. The plan also proposes that by 2030, a high-quality development pattern featuring a benign interaction and mutual promotion between supply and consumption will be basically formed, and the contribution rate of consumption to economic growth will steadily increase.

The plan has deployed 19 key tasks from five aspects: accelerating the innovative application of new technologies and new models, expanding the supply of characteristic and new products, precisely matching the needs of different groups of people, fostering new consumption scenarios and new business forms, and creating a favorable development environment.

Expand the increment, clearly accelerate the layout of new fields and new tracks, promote new models of efficient and responsive manufacturing, and strengthen the integration and empowerment of artificial intelligence, etc. Focus on key industries such as intelligent connected new energy vehicles, smart homes, consumer electronics, modern textiles, food, and green building materials, and create 100 landmark products, 100 innovative enterprises, and a batch of new product first-use scenario samples that can be experienced and promoted.

To deeply explore the existing market, it is necessary to promote the expansion and iteration of green products, drive the quality improvement and upgrading of rural consumer goods, and vigorously develop leisure and sports products, etc. This includes adapting to the trend of green and low-carbon consumption, and raising the energy efficiency and water efficiency limit standards for consumer goods. In response to new demands such as the event economy, outdoor economy, and ice and snow economy, efforts should be made to enhance the supply of high-quality products including multi-functional and intelligent sports and fitness equipment, as well as ice and snow and outdoor sports gear.

Targeting niche markets, it is necessary to clearly define and enrich the supply of infant and child products, enhance the supply of high-quality student supplies, expand the supply of fashionable "trendy" products, and optimize the supply of elderly-friendly products, etc. Promote the refined, quality-oriented and intelligent development of infant and child products; Develop and design writing tools with functions such as protecting eyesight, shoulders and neck, and spine, and promote personalized and modular combination learning kits, etc.

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